This is another one of the new Paper Studio embossing folders available at Hobby Lobby that is on sale at 40% off. They also have a new bricked wall that is landscape (horizontal) whereas the Tim Holtz brick wall embossing folder is a vertical one. I was surprised to see they had a butterfly embossing folder that looked just like one I had made myself a few posts back (didn't make the actual folder, just the embossed look of the butterfly card front), that folder will save me a ton of time. If you use embossing folders, you might want to check these out while they are on sale. At $4.99 and 40% off, you really can't beat the price.