This could be a Father's Day card or a birthday card for any guy. I have a nephew turning 16 soon so this is his birthday card:
The way I do faux snake skin is to emboss the cardstock in any embossing folder; in this case, I used a bubbles folder by Cuttlebug. Then use your Versamark ink and rub the ink pad over the entire card. Sprinkle on some clear embossing powder and use the heat gun to melt it.
I attached the balloons (Martha Stewart punch) onto strips of clear acetate and made some pockets for the inside of the wallet. Attached some square metal embellishments to the front (Michaels).
You can see a video on how to make faux alligator skin with Deb Valder here: